![Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support](https://cdn.businessinsider.nl/wp-content/uploads/2022/12/6193e0978e9bfa0019872a08-1-scaled.jpg?ver=1670943829)
Struggling sneaker brand Vans is trying to lure millennials away from Nike and other brands with nostalgia, high heat collabs, and better arch support
![Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans classic slip on sneaker, Fashion shoes Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans classic slip on sneaker, Fashion shoes](https://i.pinimg.com/736x/6e/18/26/6e1826e7813168b754a8824f2d622d2f.jpg)
Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans classic slip on sneaker, Fashion shoes
![The Invention of the Iconic Vans Skateboarding Shoe | Lemelson Center for the Study of Invention and Innovation The Invention of the Iconic Vans Skateboarding Shoe | Lemelson Center for the Study of Invention and Innovation](https://invention.si.edu/sites/default/files/artifacts-vans-skateboard-shoes-era-jn2017-01426-s-750-inline-edit.jpg)
The Invention of the Iconic Vans Skateboarding Shoe | Lemelson Center for the Study of Invention and Innovation
![Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans shoes, Fashion shoes Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans shoes, Fashion shoes](https://i.pinimg.com/736x/d1/4b/dd/d14bdd18bf9767a810e24dbfb62b3570.jpg)
Taka Hayashi and Vault by Vans Encourage Creativity With "DIY" Pack | Vans, Vans shoes, Fashion shoes
![The Invention of the Iconic Vans Skateboarding Shoe | Lemelson Center for the Study of Invention and Innovation The Invention of the Iconic Vans Skateboarding Shoe | Lemelson Center for the Study of Invention and Innovation](https://invention.si.edu/sites/default/files/artifacts-vans-skateboard-shoes-blue-white-jn2017-01423-000001-teaser-edit.jpg)